Wilkinson Group and social media – what we do
Our point of difference is we use our broader skills to make social media work. Based on high quality, this company has built its reputation on three pillars: Media Relations - traditional and social; Crisis PR; Sustainability PR – in the corporate and consumer sectors. For many of our clients these three pillars are integrated. They [...]
The Big Picture: TV viewing + Multitasking – do you fiddle, doodle, or buy; or just sit and stare.
The below survey adds supporting data to an extraordinary trend for those interested in social media marketing andsocialmedia strategy. What opportunities does this present? And what does it mean for family connectedness? I presented to two business groups this past week on New Media: Risks and Rewards. I asked each audience “Who multitasks while watching TV?” About half each audience raised [...]
The Big Picture: TV Watchers also Multitask; Dexterity Wins.
This is important information for our clients who have/want B2C relationships and for practitioners interested in social mediamarketing and social media strategy. According to eMarketer, social media adds not deducts from TV viewing. This fights current thinking/information (that the explosion of social media is killing conventional media) being pushed by social media ‘experts’ and is consistent with [...]
Pictures matter in social media
We are being warned repeatedly now that the web is leaning towards pictures and video. Pinterest is proving how important visually engaging content is. Facebook has modified its layout which encourages brand pages to take advantage of Timeline’s larger image space. In fact, we are being told what we already know, from TV and the [...]
Adapting to Change: The Term ‘Social Media’ will Disappear – it’s all just ‘Media’
Jeff Bullas has written a thought provoking article (below) on the convergence of social and traditional media. A must read; it impacts on our approach to social media marketing and social media strategy. Let me explain. We think change is inevitable, and we innovate in a way that it is for the better. That’s the [...]
Article: What Every CEO Needs to Know About the Cloud
We think this is an important article for all public relations practitioners who work in the area of social media marketing and social media strategy. What we have edited here is written by Andrew McAfee and is a well thought out analysis of the cloud. The original full length article can be found in [...]
Social Media: for the first time we can all play politics.
The virtual landscape has expanded opportunities for every CEO. How? Now, for the first time in history we can all play politics. And we’re not talking about lying and back-stabbing. We’re talking about communicating. Consider this: politics is about developing and selling policy initiatives to the public. A little bit of substance (policy), a lot [...]
Social media today: a picture that tells the story
This is one of those diagrams that is really handy to stick on the information board in a public relations office. If you like, it’s a strategy document for people who use the visual part of their brain. If you watch the info-board, people will actually read it, and for those new entrants to the [...]
Executives Fail to Focus on Social Media Marketing Strategy
Social media marketing has gained its place at the table. eMarketer estimates 80% of companies with at least 100 employees will use social networks for marketing this year, up from nearly three in four last year. By 2012, usage will be even greater, and, in turn, efforts are becoming more sophisticated. Most companies now recognize [...]
