The Big Picture: TV viewing + Multitasking – do you fiddle, doodle, or buy; or just sit and stare.
The below survey adds supporting data to an extraordinary trend for those interested in social media marketing andsocialmedia strategy. What opportunities does this present? And what does it mean for family connectedness? I presented to two business groups this past week on New Media: Risks and Rewards. I asked each audience “Who multitasks while watching TV?” About half each audience raised [...]
The Big Picture: TV Watchers also Multitask; Dexterity Wins.
This is important information for our clients who have/want B2C relationships and for practitioners interested in social mediamarketing and social media strategy. According to eMarketer, social media adds not deducts from TV viewing. This fights current thinking/information (that the explosion of social media is killing conventional media) being pushed by social media ‘experts’ and is consistent with [...]
5 Tips for a CEO Social Media Strategy
There is an interesting article in today’s AFR, about one man’s personal struggle to find a balance between his social media obligations, his social media hardware, and the rest of his life. If you miss it, read about it on our blog, called One Man’s Struggle. When our clients ask us nervously about the demands social [...]
The next TV revolution #3: The Apple invasion?
Now an insight into what Steve Jobs was and Apple is planning for us. At its most bland the coming television revolution is going to mean television programs when you want them on your iPhone/iPad. At its most interesting, well, it’s hard to imagine. For CEOs this means a whole new opportunity to communicate. It [...]
The next TV revolution #2: 4 Elements for a Successful Video
Below is a story posted this week by JeffBulas on online videos, quoting marketing Prof. Brent Cocker from Melbourne University. Brent claims to have cottoned on to what makes videos appealing. It’s a hard read, but worth it if only to get you, as a public relations practitioner, thinking about what makes videos work. At [...]
The next TV revolution #1: 90% of internet traffic will be video by 2015 – astounding!
It looks like videos are going to become critical to all public relations practitioners who want to do the right thing by their bosses or clients. According to Cisco in 4 years 90% of consumer internet traffic will be video! The Cisco Visual Networking Index, an initiative to track and forecast the impact of visual [...]
Crash course lesson in 21st century customer service
Customer service is at crucial turning point with the invention of social network spaces in public relations. Retail stores, from the boutique clothes store to Harvey Norman, are having to re-market themselves to stay relevant. Book stores are going out of business. And we customers now have control. Case study In 2009 United Airlines [...]
In-stream Online Video Boosts Brand Recall
Pre-, mid- and post-roll best video ads for brand marketers Interactive marketers can’t help but look to online video to take advantage of branding potential richer than that for previous online display ad formats. But like its static display counterpart, banner ads, online video advertising can appear in numerous ad sizes, placements and creative types, [...]
