How to Activate Twitter’s New Widget and Cover Photo
It’s been months since Twitter have blessed the social media community with new material. Now its latest additions give brands an extra boost by allowing users to create widgets that can be embedded onto websites as well as a miniature cover photo, similar to Facebook’s Timeline that was launched earlier this year. While not many [...]
How NASA turned tech-talk into a successful social personality
These days the boring and dry corporate spiel doesn’t quite fit in with social media culture. However, the recent Mars expedition proved to us how NASA’s social media marketing team were able to translate dry technical jargon into an entertaining and witty social media personality… with a touch of curiosity, Martian style. How they did it [...]
How McDonald’s solved a crisis by changing a hashtag.
McDonald’s recently published a Twitter campaign with #meetthefarmers as the hashtag. It went well. Then they added two tweets with a hashtag, #McDStories, which begged a more cynical audience. As a result, McDonalds started getting hammered with negatives. Acting quickly, McDonalds removed #McDStories, but kept #MeetTheFarmers.The change in the tone of tweet responses was instant [...]
How to use Twitter – 5 tips on hashtags
Listening and engaging on Twitter is very important for brands that want to nurture and connect with their community. A critical part of social media marketing is to inform our community on recent developments, discounts on products and even a cool contest that is about to launch. Giving tweets maximum visibility by using a hashtag [...]
QANTAS and McDonalds: Making a hash of hashtags?
We’ve been asked the following question by Influencing PR: How can PRs successfully use Twitter hashtags? And if it backfires in some way, how can you recover? This is after McDonalds stuffed up a Twitter hashtag stunt earlier in the week, similar to the QANTAS mess up last year. To the first question, 3 points below: * Be [...]
5 Ways Twitter Can Help Manage Customer Complaints
More and more companies are dealing with negative criticism on Twitter every day, like: “Virgin Mobile sent me a $798.78 bill, lit that s**t with fire. Aint nobody in this house hold paying those bas***ds.” “Just touched down in Sydney after a pretty manky old #Qantas flight in Premium Economy. Average food, irritable staff and [...]
Want to give Twitter a go? 10 Tips for CEOs on Twitter
More and more businesses are using Twitter everyday and Twitter is making it easier for businesses too (read here). And while we are all becoming a bit punch drunk with the endless social media stats, the number of Twitter users logging in every month is up by 82% since the beginning of the year [...]
Social media hype versus the twin realities of patience and persistence
A word of caution: on one hand a social media strategy is a terrific tool for getting your message out, without the filter that journalism and traditional publishing provides; on the other hand it takes time to become a successful citizen journalist – to become interesting, relevant and a trustworthy source. Because it is easy [...]
Steve Jobs, twitter and ‘How to Live Before you Die’
When the death of Steve Jobs broke, Twitter lit up across the globe spreading messages like wildfire. While I would like to come back to the Apple guru, but for now let’s look at Twitter as a public relations vehicle. No more is Twitter a playground for kids; it has become a workplace for many [...]
How to use Twitter
We think this should be read by all public relations people who are working with Twitter, which in our experience is fast becoming the best way to let people know about relevant company information posted on blogs and websites. Of course your audience is other people on Twitter, which is limiting, but it already includes [...]
