Facebook and the race to be user friendly
Facebook’s latest update will soon allow users to schedule posts, having left this to apps like Hootsuite until now. Is this another initiative by the social media giant in the race to be more user friendly, or to increase its revenue following the collapse of the share price? And in another initiative it now encourages [...]
Facebook: What do Likes mean? How important are they?
We are told Albert Einstein said: “Everything that can be counted does not necessarily count; everything that counts cannot necessarily be counted”. It’s true for social media isn’t it? We’ve had this debate in the office before. What do Likes mean? How important are they and do they convert into sales? We keep coming back to the same conclusion – It’s not [...]
Facebook: Brands get 46% more engagement with Timeline
Over the past month there has been a lot of talk about Facebook’s Timeline and how to use it in social media strategy and social media marketing. The idea is that Facebook’s new changes will allow brands to tell a story through the timeline. Facebook developers are trying to increase overall engagement on brand [...]
The value of Facebook – Survey
This study reinforces the growing wealth of information that consumers are highly influenced by their friends in considering what products to buy. And that social sharing, on sites like Facebook, is a major source of product discovery for a significant percentage of consumers. Here are the top takeaways from the study: 1. Social Sharing is a [...]
5 Important changes made by Facebook to its Brand Pages
There has been a lot of controversy about the value of Facebook brand pages. Possibly for that reason, on March 31st Facebook will require all brand pages to convert to a new timeline display (a new look) that was introduced late last year to personal accounts. Understanding these new rules and extra branding opportunities is [...]
Facebook Tips #3: 5 ways to make your Facebook brand page work for you
Understanding your target audience is crucial in marketing your business online with social media today. For us public relations practitioners, when we guide our clients on building a brand page we emphasise the importance on being simple, credible, desirable and secure. This guide (below) has some very useful tips on how to promote, measure, share [...]
3 Ways to Develop Facebook Content
One of our clients is having difficulty in coming up with fresh content for Facebook on a daily basis. Understandably so, creating new material everyday is difficult especially when communications managers have many other tasks to juggle. Here is three suggestions that we have used with other clients: 1. Create a simple-to-use content schedule, with [...]
What people look at on your Facebook Brand Page
There is a really fascinating study conducted by Mashable on a ‘catch of eye’ test – what people look at when browsing brand pages on Facebook. For us social media practitioners, knowing what our fans and followers look for is crucial From the study: Content matters. Facebook brand page visitors almost always saw the wall [...]
Crash course lesson in 21st century customer service
Customer service is at crucial turning point with the invention of social network spaces in public relations. Retail stores, from the boutique clothes store to Harvey Norman, are having to re-market themselves to stay relevant. Book stores are going out of business. And we customers now have control. Case study In 2009 United Airlines [...]
Social media hype versus the twin realities of patience and persistence
A word of caution: on one hand a social media strategy is a terrific tool for getting your message out, without the filter that journalism and traditional publishing provides; on the other hand it takes time to become a successful citizen journalist – to become interesting, relevant and a trustworthy source. Because it is easy [...]
