Social media hype versus the twin realities of patience and persistence
A word of caution: on one hand a social media strategy is a terrific tool for getting your message out, without the filter that journalism and traditional publishing provides; on the other hand it takes time to become a successful citizen journalist – to become interesting, relevant and a trustworthy source. Because it is easy [...]
Writing a Blog #4: Your Blog as a Hub, to Spread Your Word
Once our clients have their blog-site up and running, and optimised, the next step is to make other people aware of it. To do that we treat our blog-site as a hub, and use a number of ‘spokes’ to channel people towards it. Initially we use Twitter, then Facebook, then other blogsites, and LinkedIn, and [...]
Writing a Blog #3: CEO newsletters and blogs that connect with employees, and the world.
A CEO has asked me how to best communicate something complex like a company’s strategic plan, or a tricky issue, to employees. Communicating sensitive or complex problems is a tough task. So here goes some suggestions. 1. A speech to all staff or to each division, accompanied by a PowerPoint presentation – the most common option; [...]
Writing a Blog #2: Optimising your blog – 10 tips
Now that you have overcome your fear of writing, and have developed a rhythm and style (see Writing a Blog #1), we use our public relations skills to make sure you are getting seen by as many people as possible. For this we optimise the peculiar way cyberspace works. We are now entering the weird world of [...]
Writing a Blog #1: 8 tips on writing a blog and overcoming the fear of writing
Very few people, especially public relationspractitioners, will own up to this, but many fear writing. Here are some tips. There is a wonderful book about this in which author Milli Thornton writes: “Every writer has a personal tale about the hardships or writing. And we all know that writing is a lonely business. Martin Myers [...]
