Is LinkedIn useful? Thanks folks, in this crisis, you were a valuable resource…
On Friday, July 20, a fire destroyed a factory near Sydney. We were asked to provide the crisis&recovery and media support. We are reasonably confident in most areas of crisis&recovery and we know fires can have a profound impact on individuals. So the critical issue for us was not to miss the unexpected, something that [...]
Facebook and the race to be user friendly
Facebook’s latest update will soon allow users to schedule posts, having left this to apps like Hootsuite until now. Is this another initiative by the social media giant in the race to be more user friendly, or to increase its revenue following the collapse of the share price? And in another initiative it now encourages [...]
How to use Twitter – 5 tips on hashtags
Listening and engaging on Twitter is very important for brands that want to nurture and connect with their community. A critical part of social media marketing is to inform our community on recent developments, discounts on products and even a cool contest that is about to launch. Giving tweets maximum visibility by using a hashtag [...]
Pinterest #2: early indications it works well with some eCommerce
This is a valuable piece on the effectiveness of Pinterest with sales. The more we see of Pinterest, the more important it is becoming for Consumer PR. As social media monitoring gains strength, and companies gain confidence to experiment with social media marketing and social media strategy, it seems that visual media will become more important. On one [...]
Pinterest: #1 The importance of social media etiquette on Pinterest
Social media etiquette has always been important. However, with more and more people signing up to social networks, the need for stronger courtesy and manners is becoming very important. It is a part of our training program for social media marketing managers and it is advisable that it becomes a part of yours as well. [...]
LinkedIn #4:The benefits of engaging with social media, like joining LinkedIn Discussions?
There are clear benefits of being socially engaged, so why don’t more people do it? The below comments from another LinkedIn group demonstrate to new entrants the beauty of becoming ‘socially engaged’. But first, are you: – a bit shy? You don’t have to put yourself out there. As one person below says, you can [...]
Facebook: What do Likes mean? How important are they?
We are told Albert Einstein said: “Everything that can be counted does not necessarily count; everything that counts cannot necessarily be counted”. It’s true for social media isn’t it? We’ve had this debate in the office before. What do Likes mean? How important are they and do they convert into sales? We keep coming back to the same conclusion – It’s not [...]
Facebook: Brands get 46% more engagement with Timeline
Over the past month there has been a lot of talk about Facebook’s Timeline and how to use it in social media strategy and social media marketing. The idea is that Facebook’s new changes will allow brands to tell a story through the timeline. Facebook developers are trying to increase overall engagement on brand [...]
The value of Facebook – Survey
This study reinforces the growing wealth of information that consumers are highly influenced by their friends in considering what products to buy. And that social sharing, on sites like Facebook, is a major source of product discovery for a significant percentage of consumers. Here are the top takeaways from the study: 1. Social Sharing is a [...]
