Cameron Blair
How to Activate Twitter’s New Widget and Cover Photo
It’s been months since Twitter have blessed the social media community with new material. Now its latest additions give brands an extra boost by allowing users to create widgets that can be embedded onto websites as well as a miniature cover photo, similar to Facebook’s Timeline that was launched earlier this year. While not many [...]
How NASA turned tech-talk into a successful social personality
These days the boring and dry corporate spiel doesn’t quite fit in with social media culture. However, the recent Mars expedition proved to us how NASA’s social media marketing team were able to translate dry technical jargon into an entertaining and witty social media personality… with a touch of curiosity, Martian style. How they did it [...]
5 good reasons why CEOs should use social media
When it comes to social media and CEOs there has been a lot of conversation about how involved the company leader should be. In practical terms, CEOs are extremely busy and it is unrealistic for business leaders to become heavily involved in the day-day use of company social media. However, as the main spokesperson for [...]
How McDonald’s solved a crisis by changing a hashtag.
McDonald’s recently published a Twitter campaign with #meetthefarmers as the hashtag. It went well. Then they added two tweets with a hashtag, #McDStories, which begged a more cynical audience. As a result, McDonalds started getting hammered with negatives. Acting quickly, McDonalds removed #McDStories, but kept #MeetTheFarmers.The change in the tone of tweet responses was instant [...]
Facebook and the race to be user friendly
Facebook’s latest update will soon allow users to schedule posts, having left this to apps like Hootsuite until now. Is this another initiative by the social media giant in the race to be more user friendly, or to increase its revenue following the collapse of the share price? And in another initiative it now encourages [...]
How to use Twitter – 5 tips on hashtags
Listening and engaging on Twitter is very important for brands that want to nurture and connect with their community. A critical part of social media marketing is to inform our community on recent developments, discounts on products and even a cool contest that is about to launch. Giving tweets maximum visibility by using a hashtag [...]
Pinterest: #1 The importance of social media etiquette on Pinterest
Social media etiquette has always been important. However, with more and more people signing up to social networks, the need for stronger courtesy and manners is becoming very important. It is a part of our training program for social media marketing managers and it is advisable that it becomes a part of yours as well. [...]
Facebook: What do Likes mean? How important are they?
We are told Albert Einstein said: “Everything that can be counted does not necessarily count; everything that counts cannot necessarily be counted”. It’s true for social media isn’t it? We’ve had this debate in the office before. What do Likes mean? How important are they and do they convert into sales? We keep coming back to the same conclusion – It’s not [...]
Facebook: Brands get 46% more engagement with Timeline
Over the past month there has been a lot of talk about Facebook’s Timeline and how to use it in social media strategy and social media marketing. The idea is that Facebook’s new changes will allow brands to tell a story through the timeline. Facebook developers are trying to increase overall engagement on brand [...]
