How to Activate Twitter’s New Widget and Cover Photo
It’s been months since Twitter have blessed the social media community with new material. Now its latest additions give brands an extra boost by allowing users to create widgets that can be embedded onto websites as well as a miniature cover photo, similar to Facebook’s Timeline that was launched earlier this year. While not many [...]
How NASA turned tech-talk into a successful social personality
These days the boring and dry corporate spiel doesn’t quite fit in with social media culture. However, the recent Mars expedition proved to us how NASA’s social media marketing team were able to translate dry technical jargon into an entertaining and witty social media personality… with a touch of curiosity, Martian style. How they did it [...]
Do We Want High Productivity? Australia’s tug-o-war and Financial Sustainability
There is a lot of discussion about Australia’s lack of productivity. It’s described as a curse, where it could equally be called a compliment. It’s a balancing act. This goes to the heart of the Wilkinson Group striving to help clients move towards sustainable ways of doing business. It’s a fundamental way of approaching public [...]
Wilkinson Group and social media – what we do
Our point of difference is we use our broader skills to make social media work. Based on high quality, this company has built its reputation on three pillars: Media Relations - traditional and social; Crisis PR; Sustainability PR – in the corporate and consumer sectors. For many of our clients these three pillars are integrated. They [...]
