5 good reasons why CEOs should use social media
When it comes to social media and CEOs there has been a lot of conversation about how involved the company leader should be. In practical terms, CEOs are extremely busy and it is unrealistic for business leaders to become heavily involved in the day-day use of company social media. However, as the main spokesperson for [...]
eCommerce #4: Losing sleep over customer reviews? 7/10 say it matters.
How much attention should we pay to review sites? And how much should we encourage customers to review us on our own sites – a teeth-grinding-anxiety-causing exercise for many retailers? The below research gives us an indication (275 car buyers surveyed; we haven’t seen the methodology) for the car industry, and probably translates into other [...]
SEO – shedding light on the Dark Art
SEO is such a tough topic to describe to a client. To clear the fog of confusion, the below Forbes article (including the comments) may be helpful – it is really well written (compliments to Ken Krogue). Essentially there is internal and external SEO and then there is SEO that is legitimate and SEO that is [...]
