Is this another initiative by the social media giant in the race to be more user friendly, or to increase its revenue following the collapse of the share price? And in another initiative it now encourages users to remain on the site and spend more money to promote their posts.
The effect of these small steps is to make Facebook more user friendly – as we saw with Timeline. We suspect we will see more of these small changes over the coming months.
Below is an part of an article on the recent changes written by Emily Banks from Mashable that outlines these changes and includes a tutorial on how to schedule posts. It also describes different roles that can be allocated by you to your colleagues (if you are the Administrator).
Third-party apps like HootSuite just got a little less relevant with an update from Facebook that lets Page admins schedule posts. A new help center page from Facebook also outlines how brand pages can now dole out specific duties to multiple page admins, each with varying degrees of permissions.
The chart below outlines the new roles of manager, content creator, moderator, advertiser and insights analyst.
A separate help center page from Facebook also provides an answer to one question many Facebook Page admins have been asking for some time: How do I schedule a post to appear later? The answer:
Posts can be scheduled up to six months in advance at 15-minute intervals.
Facebook Page admins, are these features you’ve been waiting for? How does this change your Facebook marketing strategy?
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