The Big Picture: TV viewing + Multitasking – do you fiddle, doodle, or buy; or just sit and stare.
The below survey adds supporting data to an extraordinary trend for those interested in social media marketing andsocialmedia strategy. What opportunities does this present? And what does it mean for family connectedness? I presented to two business groups this past week on New Media: Risks and Rewards. I asked each audience “Who multitasks while watching TV?” About half each audience raised [...]
Facebook and the race to be user friendly
Facebook’s latest update will soon allow users to schedule posts, having left this to apps like Hootsuite until now. Is this another initiative by the social media giant in the race to be more user friendly, or to increase its revenue following the collapse of the share price? And in another initiative it now encourages [...]
The Big Picture: TV Watchers also Multitask; Dexterity Wins.
This is important information for our clients who have/want B2C relationships and for practitioners interested in social mediamarketing and social media strategy. According to eMarketer, social media adds not deducts from TV viewing. This fights current thinking/information (that the explosion of social media is killing conventional media) being pushed by social media ‘experts’ and is consistent with [...]
How to use Twitter – 5 tips on hashtags
Listening and engaging on Twitter is very important for brands that want to nurture and connect with their community. A critical part of social media marketing is to inform our community on recent developments, discounts on products and even a cool contest that is about to launch. Giving tweets maximum visibility by using a hashtag [...]
