eCommerce #2: Fragile Relationships – Three Myths about What Customers Want
It is true that social media gives the customer an unparalleled opportunity to interact with a company; a genuine one-to-one relationship. But that’s entirely different to the next thought – that our customers want to interact, all the time. As social media monitoring gains strength, we are learning more about social media marketing and social media strategy. Below is an excellent [...]
eCommerce #1: A prediction – Online sales climb, but reaching saturation. Really?
Below, eMarketer predicts that sales per user will continue to climb in North America, but the rate of growth will slow – and soon!! Now that is unexpected! We would have expectedthe opposite, that as social media monitoring gains strength, companies will gain confidence with social media marketing and social media strategy, and be better able to help customers choose. For [...]
Pinterest #2: early indications it works well with some eCommerce
This is a valuable piece on the effectiveness of Pinterest with sales. The more we see of Pinterest, the more important it is becoming for Consumer PR. As social media monitoring gains strength, and companies gain confidence to experiment with social media marketing and social media strategy, it seems that visual media will become more important. On one [...]
Pinterest: #1 The importance of social media etiquette on Pinterest
Social media etiquette has always been important. However, with more and more people signing up to social networks, the need for stronger courtesy and manners is becoming very important. It is a part of our training program for social media marketing managers and it is advisable that it becomes a part of yours as well. [...]
