LinkedIn #4:The benefits of engaging with social media, like joining LinkedIn Discussions?
There are clear benefits of being socially engaged, so why don’t more people do it? The below comments from another LinkedIn group demonstrate to new entrants the beauty of becoming ‘socially engaged’. But first, are you: – a bit shy? You don’t have to put yourself out there. As one person below says, you can [...]
Pictures matter in social media
We are being warned repeatedly now that the web is leaning towards pictures and video. Pinterest is proving how important visually engaging content is. Facebook has modified its layout which encourages brand pages to take advantage of Timeline’s larger image space. In fact, we are being told what we already know, from TV and the [...]
Facebook: What do Likes mean? How important are they?
We are told Albert Einstein said: “Everything that can be counted does not necessarily count; everything that counts cannot necessarily be counted”. It’s true for social media isn’t it? We’ve had this debate in the office before. What do Likes mean? How important are they and do they convert into sales? We keep coming back to the same conclusion – It’s not [...]
Facebook: Brands get 46% more engagement with Timeline
Over the past month there has been a lot of talk about Facebook’s Timeline and how to use it in social media strategy and social media marketing. The idea is that Facebook’s new changes will allow brands to tell a story through the timeline. Facebook developers are trying to increase overall engagement on brand [...]
The value of Facebook – Survey
This study reinforces the growing wealth of information that consumers are highly influenced by their friends in considering what products to buy. And that social sharing, on sites like Facebook, is a major source of product discovery for a significant percentage of consumers. Here are the top takeaways from the study: 1. Social Sharing is a [...]
