Aust Ecommerce Market 4th Largest – retailers have to adjust
According to top US social media marketing company(emarketer.com) we rank 4th largest ecommerce market in the Asia/Pacific. See the bar-chart below for details. It explains why companies like Harvey Norman are having to move fast to keep pace with Australian’s buying habits, and employ clever social media strategy to ensure their online retailing is world class. Ecommerce [...]
Facebook Tips #3: 5 ways to make your Facebook brand page work for you
Understanding your target audience is crucial in marketing your business online with social media today. For us public relations practitioners, when we guide our clients on building a brand page we emphasise the importance on being simple, credible, desirable and secure. This guide (below) has some very useful tips on how to promote, measure, share [...]
4 tools to help improve your company’s online news monitoring
Listening or monitoring is one of the critical aspects of communicating. With the advancement of social media and digital communications, monitoring conversations online has become increasingly refined and accurate. There are now advanced techniques such as hacking, or planting cookies in individuals computers without their knowledge; we are not discussing that today. However, the [...]
3 Ways to Develop Facebook Content
One of our clients is having difficulty in coming up with fresh content for Facebook on a daily basis. Understandably so, creating new material everyday is difficult especially when communications managers have many other tasks to juggle. Here is three suggestions that we have used with other clients: 1. Create a simple-to-use content schedule, with [...]
QANTAS and McDonalds: Making a hash of hashtags?
We’ve been asked the following question by Influencing PR: How can PRs successfully use Twitter hashtags? And if it backfires in some way, how can you recover? This is after McDonalds stuffed up a Twitter hashtag stunt earlier in the week, similar to the QANTAS mess up last year. To the first question, 3 points below: * Be [...]
