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By Cameron Blair on January 23, 2012
More and more companies are dealing with negative criticism on Twitter every day, like: “Virgin Mobile sent me a $798.78 bill, lit that s**t with fire. Aint nobody in this house hold paying those bas***ds.” “Just touched down in Sydney after a pretty manky old #Qantas flight in Premium Economy. Average food, irritable staff and [...]
By Peter Wilkinson on January 21, 2012
Jeff Bullas has written a thought provoking article (below) on the convergence of social and traditional media. A must read; it impacts on our approach to social media marketing and social media strategy. Let me explain. We think change is inevitable, and we innovate in a way that it is for the better. That’s the [...]
By Peter Wilkinson on January 16, 2012
When we develop a social media strategy clients often ask us about this: how to manage the negatives; how to minimise the risks. A client request has stimulated this blog. Well the fact is people complain; and with social media, now more than before. It used to be that the most aggressive complainants would threaten to [...]