What people look at on your Facebook Brand Page
There is a really fascinating study conducted by Mashable on a ‘catch of eye’ test – what people look at when browsing brand pages on Facebook. For us social media practitioners, knowing what our fans and followers look for is crucial From the study: Content matters. Facebook brand page visitors almost always saw the wall [...]
The next TV revolution #3: The Apple invasion?
Now an insight into what Steve Jobs was and Apple is planning for us. At its most bland the coming television revolution is going to mean television programs when you want them on your iPhone/iPad. At its most interesting, well, it’s hard to imagine. For CEOs this means a whole new opportunity to communicate. It [...]
Want to give Twitter a go? 10 Tips for CEOs on Twitter
More and more businesses are using Twitter everyday and Twitter is making it easier for businesses too (read here). And while we are all becoming a bit punch drunk with the endless social media stats, the number of Twitter users logging in every month is up by 82% since the beginning of the year [...]
Listening with Social Media, and the Difference Between Hearing and Listening.
As with all forms of communications, there’s hearing, and then listening. Hearing is mechanical, but as public relations or corporate affairs practitioners we have always needed to constantly practice the art of truly listening and take to heart what is being said. Understand first, then be understood. This basic law of communications hasn’t changed with [...]
30 Things You Should Not Share on Social Media
As public relations practitioners, we are constantly advising our clients on how to best manage their reputation. But are we abiding by our own rules? The rules of social media etiquette here at Wilkinson’s include: keep it simple; don’t post anything you’re not comfortable sharing; don’t be rude; never swear; and use common sense. Jeff [...]
