The next TV revolution #2: 4 Elements for a Successful Video
Below is a story posted this week by JeffBulas on online videos, quoting marketing Prof. Brent Cocker from Melbourne University. Brent claims to have cottoned on to what makes videos appealing. It’s a hard read, but worth it if only to get you, as a public relations practitioner, thinking about what makes videos work. At [...]
The next TV revolution #1: 90% of internet traffic will be video by 2015 – astounding!
It looks like videos are going to become critical to all public relations practitioners who want to do the right thing by their bosses or clients. According to Cisco in 4 years 90% of consumer internet traffic will be video! The Cisco Visual Networking Index, an initiative to track and forecast the impact of visual [...]
Crash course lesson in 21st century customer service
Customer service is at crucial turning point with the invention of social network spaces in public relations. Retail stores, from the boutique clothes store to Harvey Norman, are having to re-market themselves to stay relevant. Book stores are going out of business. And we customers now have control. Case study In 2009 United Airlines [...]
