Writing a Blog #1: 8 tips on writing a blog and overcoming the fear of writing
Very few people, especially public relationspractitioners, will own up to this, but many fear writing. Here are some tips. There is a wonderful book about this in which author Milli Thornton writes: “Every writer has a personal tale about the hardships or writing. And we all know that writing is a lonely business. Martin Myers [...]
Books, Clothing Top Planned Online Purchases
Global online consumers say that books and clothes are the items they most plan to purchase in the next six months, according to analysis of Nielsen Company global data by My Coupon Codes. Forty-four percent of global online consumers say they will buy books online in the next six months, while 36% plan to buy [...]
Twitter bungle: Microsoft apologises for Winehouse tweet
Microsoft has apologised for a ‘tweet’ that has been blasted for seeming like a blatant effort to cash in on the death of 27-year-old British singer Amy Winehouse. ‘Apologies to everyone if our earlier Amy Winehouse ‘download’ tweet seemed purely commercially motivated,’ Microsoft UK PR said at a ‘tweetbox360′ account at microblogging service Twitter. ‘Far [...]
‘FaceGlat’, Jewish answer to Facebook
A new social networking site for ultra-Orthodox Jews takes customary segregation of the sexes online and also bars pictures or ads deemed immodest in ultra-Orthodox society. Go to www.faceglat.com and the home page has signs in Hebrew and English directing men to click on to the right of the page and women to the left. [...]
Executives Fail to Focus on Social Media Marketing Strategy
Social media marketing has gained its place at the table. eMarketer estimates 80% of companies with at least 100 employees will use social networks for marketing this year, up from nearly three in four last year. By 2012, usage will be even greater, and, in turn, efforts are becoming more sophisticated. Most companies now recognize [...]
Govt to consider new Facebook law
The federal government says education, rather than legislation, is the best way to protect children using Facebook and other social media. But the government has agreed to look at proposals being prepared by South Australia, including tighter age limits on use of the social media and giving parents more rights to access their children’s Facebook [...]
In-stream Online Video Boosts Brand Recall
Pre-, mid- and post-roll best video ads for brand marketers Interactive marketers can’t help but look to online video to take advantage of branding potential richer than that for previous online display ad formats. But like its static display counterpart, banner ads, online video advertising can appear in numerous ad sizes, placements and creative types, [...]
Social media strategy: visibility vs credibility
The General Rule: when developing a social media strategy for consumer PR or Corporate Affairs, take it slowly. Patience pays. Social media is offering a terrific number of options for practitioners generating news material – or material we used to call news. Citizen journalism is exciting. There are almost unlimited outlets. As a starting point [...]
Social Network Comments Fuel Offline Behaviour
Social networks are becoming a part of everyday life for many users, and their offline habits are affected by their participation.
In November 2010, the Pew Internet & American Life Project surveyed US social network users for the “Social Network Sites and Our Lives” report, released in June 2011, and found that 31% of social network users are on Facebook several times a day. Additionally, 21% of respondents use the site about once a day. This is followed by Twitter, which 20% of social network users check several times a day and 13% use about once a day.
